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About Me

Hi there, I am Syed Asad Hashmi

I have been working as a User Experience designer for the past 10 years. My journey has taken me through multiple domains such healthcare, consumer electronics, automotive amongst others. I have worked across cultures and contexts where I have envisioned futuristic concepts and then successfully seen it to final production. In this time, I have worked across multiple device and form factors and I am conversant with the latest program management processes which enable high quality of design execution and delivery. I am comfortable in working at a strategic level with multiple stakeholders and diving deep down to deliver to the final pixel with the technologists. Recently, I have transitioned to manage & mentor teams of designers and multiple projects at a program level.

My Experience

Craftsmanship
Experience Design

Defining methodologies & conducting research (primary & secondary)
Planning & conducting workshops for various project to gather the inputs and requirements
Building system maps & experience flow to showcase the workflow
User Experience Design (Define, ideation, Interaction & Interface, prototype, validation)
Design & specification documentation for developers and technologists

Diversity
Domains, Platform & Practices

Experienced in domains like healthcare, Automotive, consumer electronics etc.
Well through various program management practices like Agile, waterfall, PDLM etc.
Experienced in consumer facing and non-consumer facing applications across domains
Gain understanding about users & their context across geographies based on the work experience
Updated with latest trend and technology enables in defining design directions and decisions making

Leadership
Program Management

Pro-actively collaborating with all the stakeholders across geographies to define vision, goals, roadmap etc.
Co-Create sessions / workshops with all stakeholders on various project
Review sessions with internal & external team to set the design directions and guidelines
Aligning the internal & external team on the common understanding about the projects
Planning and tracking of deliverables with internal and external team

Clients List

Endorsements

"Recruited as an HMI designer, Asad has worked in the team on various projects for just over 2 years. He was extremely dedicated, hardworking and passionate and about his work. This came across both in the output, and number of hours he spent working on his ideas and designs. Whether the project was HMI Design, concepting, benchmarking or whatever else I put his way, both big or small, he was always produced a comprehensive piece of work.
Asad was the main conduit for the very important voice feature, not only in terms of the core voice feature, but significantly the link between the graphical user interface and speech user interface and how that hung together. He integrated well within the team, both when working off shore in India, and whilst based in the team here in the UK. I wish him well for the future."

Darren Wilson | HMI Design Lead | Jaguar Land Rover

"Asad started his design journey with me and I had seen him evolve from a budding designer to fine design professional who can deliver things no matter what domain, complexity and nature of design assignment. He's always shown complete commitment to task at hand and gone on to build innate understanding of required context, did required research and provided very complete design solutions. At the same time, he's never shied away from detailing the solutions at great depths.
As he gained more experience, he effectively managed projects on his own being responsible for every aspects of projects, be it requirements gathering, stake holder interactions or ensuring final implementation."

Satish Patil | General Manager | Samsung Electronics, Ex- Principle Designer (Tata Elxsi)

"Asad is a very versatile Interaction designer with a wide array of expertise. He is an excellent team member. His capability to transition between various design roles is a valued asset to any given team. He can seamless transition from an interaction designer to a usability specialist to a design researcher. He capability to adapt and refine himself within a given program role is phenomenal. He has developed himself as a thoughtful interaction designer over the years. Wish him all the best for his future endeavours."

Aurobindo Nayak | Ex-Design Lead | Tata Elxsi