Downloaded by top companies
The Behavior Design Canvas has been downloaded by individuals at top companies around the world like Deloitte, IBM, and LUMA Institute. These companies are interested in integrating behavioral science with design thinking, and it’s no surprise why.
What is Behavior Design Thinking?
Behavior Design Thinking is the first methodology to integrate cutting-edge behavioral science with design thinking to drive innovation at the product, service, and experience levels.
The philosophy of Behavior Design Thinking is that science and creative problem solving go hand in hand. By simplifying behavioral science into an easy-to-use canvas and toolbox, Behavior Design Thinking enables you to pick up the tools and start innovating right away!
Behavior Design Thinking Canvas v1.3
Want to go deeper?
Curve offers expert consulting and bespoke training for innovative companies who want to fully leverage the power of behavior design.
What is Design Thinking?
Define your challenge
Identify relevant people
Empathize - Ideate - Prototype
What is Behavior Design Thinking?
Utilize behavioral theory to understand needs (Empathize)
Use behavioral theories, biases, and effects to create solutions (Ideate)
Discover experimental designs to use in rapid testing (Prototype)
Behavioral Empathy
Understand your audience in terms of "Behavers"
Learn to use prompts from the behavioral toolbox
Categorize behaviors in the powerful COM-B system
Behavioral Ideation
Learn plug-and-play validated behavioral theories
Integrate your KPIs into the solution-creation process
Become an expert at behavioral biases and use them in design
Behavioral Prototyping
Become an expert at behavioral storyboarding
Learn how to choose your prototypes based on science
Explore the process of creating a behavioral prototype
The Behavior Toolbox
Become an expert in simple yet effective behavioral theories
Explore and apply a wide range of behavioral biases and effects
Put yourself in the shoes of a professional behavioral prototyper
Who am I?
Jameson Daines - UX Professional - Behavioral Scientist - Behavior Designer - Design Thinker - Entrepreneur
My name is Jameson, and I’m a behavior designer, consultant, entrepreneur, and design thinker from the east coast, USA. I have a bachelor’s degree in behavioral psychology, a master’s degree in Behaviour Change from University College London, and a master’s in Entrepreneurship from University College London.
I am passionate about the intersection of behavioral science and design. I created Curve: tools to integrate behavioral science with design thinking to drive innovation and solve social and business challenges. I also founded Lissn, the first integrated solution for the early detection and intervention of mental illness in youth.
See more at: www.jamesondaines.com
Watch the Introduction Video
Case Study
Integrating behavior Design + Technology
Curve created a tool that integrates behavior design thinking and technology to address mental health in schools.
