Meet Ken
Named “The Beverage Whisperer” by Forbes, Ken Sadowsky is an astute trend identifier and a 25-year veteran of the beverage industry. He was an early distributor of vitaminwater, among the first to distribute Snapple, Red Bull, and Monster. Later he joined the board of GLACEAU, the parent company of vitaminwater & smartwater. Today, Ken is the Senior Beverage Advisor for Verlinvest, the diversification vehicle of the Belgian InBev family with over $2B deployed across 20 portfolio companies. Ken sits on the board of directors for Vita Coco (COCO), Hint Water, and LifeAID, and was previously an advisor for Bai and Essentia Water. Ken continues to advise and invest in new companies to this day.
What Ken Offers
Coaching
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Coaching entrepreneurs in the early stage and consulting on sales efforts.
Development
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Assisting in product development, launch strategy and developing a route-to-market strategy.
Strategy
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Executing sales strategy & navigating the distributor landscape.
Relationships
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Creating and maintaining retailer relationships across many classes of trade and assisting with introductions to potential financing.
Why The Beverage Whisperer?
25 years of experience as a Principal of a beer & non-alcoholic beverage distributorship in Massachusetts.
Organized an association of independent beverage distributors in the Northeast USA called NIDA in which Ken is the Executive Director.
Operator turned investor, with an unsurpassed network of beverage industry professionals.
Speaker at Beverage Industry Events such as BevNET LIVE.
Named a Top 25 Most Influential Kingmaker in Consumer and Retail by Forbes in 2013.