Name search for a French perfumer in the lead up to a one-week co-creative sprint to re-imagine the brand.

Participation in a Fllow creative sprint to work on a name for the Babilou group, before crafting all the copy and content for the new corporate website.

The challenge here was to find one word that would say “data is human capital and we have to use it intelligently in the name of equality for the benefit of all mankind”.