Step away from your
keyboard and hand
over the reins

It’s time for a website that sounds like
you and goes cha-ching (while rounding up
clients who value what you bring to the world).
Step away from your
keyboard and hand
over the reins

It’s time for a website that sounds
like you and goes cha-ching (while
rounding up clients who value what
you bring to the world).

Grab 7 Simple Tweaks to Take Your About Page from “Who are you?” to “OMG, I need you!”

You’ll also get my occasional, unboring newsletter with helpful tips and insights. You can unsubscribe anytime.

Buck boring copy.

Your story’s too compelling to be a snoozefest.

Your website or About page needs some serious giddy-up.

But you don’t know how to wrangle the right words.

And the thought of going at it alone stings worse than saddle sores in a hot shower.

Give me an unbridled holler if you’re:

  • Sounding bleh, braggy, or like your competition’s clone;
  • Still making excuses for your “Coming Soon” website, the one that’s been “in the works”  for months (if not years);
  • Worried your original story is anything but original;
  • Longing for customized language to help you easily write and talk about your business.

Imagine what it would feel like to go from stumbling over words trying to describe your business to scrolling over hopefuls on your waitlist.

Website copy put her center stage at a national seminar.

The statement about his healthy daughter shocked bloggers. “It’s not a nice phrase at all, but it’s especially disgusting that his child with Anna was born with health problems,” “Chris left Anna because he wanted a big family. And she wasn’t ready to go through that again after a difficult pregnancy and worrying about her son. He’s just vile in his behavior,” they wrote on the Network. Chris admitted that he felt bad after such an avalanche of criticism Chris Pratt slammed online for post about wife katherine . “I went to sleep very upset, I was depressed. I woke up with a strange feeling and didn’t even want to do anything,” the actor complained. However, he was able to pull himself together thanks to Christian music.

“St. Jude Children’s Research Hospital just selected me as the ONE speaker for the Nurses Seminar. I submitted an application using my new website copy and bio—so the Universe has spoken. OMG, thank you, Melissa. I’m not your biggest client, but I AM your most grateful!”

—Connie Merritt, RN, BSN, PHN

National Keynote Speaker on Healthcare

I’m Melissa Almon

Website Copy + Brand Messaging Expert

I’m in the business of transforming websites and bios from dull to divine.

Having been the copywriter for big brands like Disneyland, Hyatt, Continental, Sony, Spice Islands, and United Vintners, I learned that great copy starts with deep research. And when you go deep, the copy practically writes itself. 

That rule holds true no matter the size of the business. (Otherwise, you’re making sh*t up.)

Now I partner with women who want to energize and grow their small but mighty businesses. (And sometimes with men who value the power of a woman’s perspective in connecting with their clients.)

Think Speakers, Coaches, Winemakers, Designers, Consultants and other Service-based Professionals—chomping at the bit to break the mold in their industry.

Photo by: Suzanne Becker Bronk

Napa’s top-gun winemaker gets a high-scoring bio.

“That was an incredibly dynamic bio of Thomas—much more so than most of the ‘boilerplate’ bios presented about him by other brands. It spoke to his personality but also his philosophies toward our wines.”

—Bryan Toy

Director of [Southern] Hospitality

Post Parade Wines, Napa Valley

3 WAYS TO BUCK BORING COPY

1
“About Page Quick Fix”
Audit + Feedback of your existing About page
SEE MORE

Sometimes you really don’t need to reinvent the wheel.

Let’s take a look at your current About page and identify ways to dial up the key factors that boost trust, likability, and credibility.

I’ll review where you’re at. Then on a 60-minute Zoom session, I’ll make recommendations to help you spark more connections and conversations with your ideal clients.

SHOW ME THE DETAILS

TELL ME MORE

2
“All About Us Accelerator”
A DONE-FOR-YOU
SUPER ABOUT PAGE + 2
MUST-HAVE BUSINESS BIOS
SEE MORE

A conventional About page is about you. A Super About page is about them—your prospective clients. And you.

Rather than just talking about your experience, the Super About page demonstrates it by showing the reader you understand their world and what they’re struggling with.

With a LinkedIn Profile and Speaker’s Bio included, this package anchors your website and overall messaging.

SHOW ME THE DETAILS

TELL ME MORE

3
“Hand Over the Reins”
1:1 DONE-FOR-YOU CUSTOM WEBSITE COPY
SEE MORE

You’ve got an established, profitable business. Now it’s time to update your website and get it up to speed with the momentum of your company.

You need a site that’s a winning match for the brand you’ve actually become—a website that attracts high-value clients and gets you booked out solid.

Every page advances your story with copy that sets you apart, sounds like you, and builds the kind of trust that converts browsers into buyers.

SHOW ME THE DETAILS

TELL ME MORE

Helping create more Davinas in the Goliath online world… 
that’s my why.

Ready to get to the heart of your why (+ who + what)?

Let’s chat

Photo by: Suzanne Becker Bronk

Bio moved her to tears.

“I cried when I first read the bio you wrote for my client. Watching you create something so honest and relevant while not ‘embarrassing’ was incredibly special!”

—Grace Fitzmorris

Grace-ful Marketing

At the end of the day:

What would happen if you gave yourself the gift of website copy, done and dusted, with your unique personality and positioning sprinkled throughout it?

Think of all the hours you could focus on what brings you fun and funds.

  • THE APPROACH:

    Sometimes you really don’t need to reinvent the wheel.

    Let’s take a look at your current About page and identify ways to dial up the key factors that boost trust, likability, and credibility.

    I’ll review where you’re at. Then on a 60-minute Zoom session, I’ll make recommendations to help you spark more connections and conversations with your ideal clients.

     

    WHAT’S INCLUDED:

    • I’ll preview your current About page before our meeting

    • A 60-minute Zoom feedback session

    • Post-meeting summary of recommendations

    • Recording of the session for your reference

    • If you’d like me to review your rewrite before you publish the page, add $200.

     

    WHY DO THIS:

    1. You’ll get fresh perspective on your personal brand positioning and how that affects your ability to connect with potential clients.

    2. You’ll know what to do to boost your About page’s ability to generate trust, likability, and credibility in support of growing your business.

    3. You’ll be more confident about how you put yourself out there.

    BOOK A FREE CALL

  • THE APPROACH:

    A conventional About page is about you. A Super About page is about them—your prospective clients. And you.

    Rather than just talking about your experience, the Super About page demonstrates it by showing the reader you understand their world and what they’re struggling with.

    The page positions you as a credible solution to their challenge. And moves you that much closer to starting a relationship.

    With a LinkedIn Profile and Speaker’s Bio included, this package anchors your website and overall messaging.

    Accelerate trust. Turn your About page from a passive look back to an active business closer with your personality. Go Super. Go Us.

    WHAT’S INCLUDED:

    • An in-depth discovery process that brings clarity to your story and how you deliver value.

    • Messaging and language for your Super About page that hooks your prospect’s attention and has them asking for more.

    • A LinkedIn Profile in sync with your website messaging, plus a Speaker’s Bio to have the audience sit up and pay attention before you’ve even said a word.

     

    WHY DO THIS:

    1. The About page is the second most read page on a website (and sometimes the first). Make sure yours doesn’t default to the standard resume meets obituary.

    2. Try as you might, it’s almost impossible to write about yourself with perspective, personality and warmth—the mojo that attracts people.

    3. You know too much about yourself to know what to include, and what to leave out.

    4. Confidence is good. How you’re introduced on the web, social media and at speaking events gives you that extra boost.

    5. There’s no one like you. When your clients get who you really are and how you deliver value, you have no competition.

    BOOK A FREE CALL

  • THE APPROACH:

    You’ve got an established profitable business. Now it’s time to update your website and get it up to speed with the momentum of your company.

    You need a site that’s a winning match for the brand you’ve actually become—a website that attracts high-value clients and gets you booked out solid.

    Every page advances your story with copy that sets you apart, sounds like you, and builds the kind of trust that converts browsers into buyers.

    Ready to create the site you’ve always wanted—one that propels your business toward your dreams? Let’s chat.

    WHAT’S INCLUDED:

    • A discovery process where, through research and interviews, I get to know you, your business, and your clients well enough to connect the dots with fresh insight.

    • A fully-written website to our mutually agreed scope.

    • Two rounds of revisions to get the copy where it feels just right.

    • Recommendations for design and production to stage your story with impact and clarity.

     

    WHY DO THIS:

    1. You are the heart of your business. Your site needs to capture its beat.

    2. The people searching for the kind of difference you make need to get you, trust you, and believe you are the one to help them.

    3. The combination of a well-written and well-designed site is the tiebreaker when customers are comparing you to your competition.

    4. You need a trustworthy partner willing to go deep with you and take the vision of your site from nagging notion to magic potion.

    BOOK A FREE CALL