The Critical Kicks brand was first founded by Benjamin H. in early 2019. Benjamin began his journey by reselling sneakers to his friends and family, aspiring to one day be a successful entrepreneur and face of a sneaker focussed franchise. He later began a TikTok channel under the name Critical Kicks that documented his journey of growth as a 15-year-old entrepreneur.
He grew his audience to nearly 100k followers across all platforms including Instagram, YouTube, and Tiktok. Recently, Benjamin has set his sights on building a franchise focused on delivering sneakers, news, and accessories to audiences on a national scale.