Bumble Rethinks Women Making the First Move for Its Relaunch
- Wednesday, March 27 2024 @ 07:31 am
- Contributed by: kellyseal
- Views: 63
Bumble CEO Lidiane Jones is reconsidering the app’s signature selling point: a dating app where females make the first move. The app is scheduled to relaunch later this year, and it seems everything is on the table.
Bumble’s longtime marketing strategy and company mission was to appeal to women and help them feel empowered while using a dating app. Jones however feels that things have changed, and it has become a “burden for a subset of our customers today," according to Yahoo! Finance.
The company has been testing out alternatives, from sending prompts to help women start conversations (and reduce their anxiety about doing so) or they can choose to let their matches start conversations instead.