& CREATIVE
& CREATIVE
& CREATIVE
& CREATIVE
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Where creativity begins with inclusive perspectivesÂ
What we do
Branding
Brand Personality
Visual identity
Brand Voices and Tones
Style guide creation
Localization
UI/UX localization
Textual content localization
Copy Transcreation
Content
Development
Creative direction
UI/UX/CX design
Owned media management
Writing and Editing
Why Inc?
Unique
perspectives
developed from unique backgrounds
Global
experience
and bilingual skill
Strong
expertise
and rich experience in creative area
Deep
passion
for creating a world which truly embraces DEI
Who we are
Yuna
CEO, Editor/Writer
Yuna is an experienced editor/writer with a marketing background from both Tokyo and San Francisco. She has worked with a variety of global startups to encourage growth through textual contents with her solid editing/writing skills honed while working within the publishing industry. As a third generation of Korean living in Japan (zainichi), she has fostered a unique perspective which is not only insightful as a native but also a foreigner and passion for DEI. Received B.A. in Intercultural Studies from Kobe University.
Lisa
Business Development
Lisa is a dynamic communication strategist specializing in global brand expansion into the Japanese market. Raised in England and Singapore, she offers a unique perspective shaped by her third-culture background. Her passion for DEI stems from personal experiences, including having a sister with Down syndrome. With a holistic approach, she addresses clients' needs from conceptualization to execution, driving impactful results. Lisa is also actively involved in the World Economic Forum Global Shapers Community, dedicated to creating a more inclusive and equitable world.
Who loves Inc
"As a leading startup who helps Japanese corporations drive more DEI, it is very important to make every message mindful for DEI. Thanks to Yuna’s inclusive point of view in addition to her incredible UX writing/editing skills, Cradle has found our voice and tone which perfectly represent who we are and now we can deliver messages to our customers effectively."
Sputniko!
CEO and Founder, Cradle
