MY NAME IS JASMINE.

I’m a Demand Generation Marketing Leader, an Adjunct Instructor at West Virginia University, a freelance Marketing Consultant and a full-time mom of two!

ABOUT ME.

ABOUT ME.

Marketing has evolved from your standard channels of traditional print advertising to a data-fueled engine that provides a new lens into the core performance of your business. Blending tactical strategies and the advancements of technology - what started off as simply serving the needs of the customer, has now grown into a process of educating, informing, and helping the consumer decide. It’s become the repeated question of, “How does my brand, product, or service convey value?” Simply put, it's become demand generation and it’s kind of my thing.

As data unlocked new doors, it became a necessity for organizations to understand their return on investment across all areas of marketing. Driving a new level of complexity and granularity, we are pushed to not only understand our customer on a psychological level, but how to apply our knowledge and understanding across each touchpoint of their buying journey as well. Authenticity is key to driving lasting demand and I’m here to help show you how.

IN THE AGE OF AUTHENTICITY, CONSUMERS WANT WHAT’S REAL AND THEY HAVE OPTIONS TO CHOOSE FROM.

CAREER MILESTONES

skills and capabillites

Beginning my career as a self-taught digital marketer in the medical device realm, I quickly grasped the meaning of conveying value through content creation that could tell a story. Using my knack for creative copywriting, I bring brands to life through the creation of whitepapers, eBooks, and case studies utilizing Adobe InDesign, Illustrator, and Photoshop. Over the years, I’ve developed a passion for providing data-driven insights that can help teams understand what pieces resonate with specific target audiences. Using my expertise in Marketo, Salesforce, Eloqua, and HubSpot, I craft compelling lead generation campaigns and lead scoring models that fuel marketing-sourced revenue for startups and Fortune 500 companies alike.

“No matter the size of your company, we all look to demand generation to drive revenue.”

Analyzing the effectiveness of building authentic relationships, I dug deeper into leveraging lead nurturing strategies and further understanding the customer buyer journey across various industries. Streamlining existing workflows and building out new processes for marketing automation, I became fascinated with the end-to-end execution of integrated digital marketing campaigns. Demand generation became my niche and I was eager to break down the formula of creating the necessary demand to capture through impactful lead generation tactics. Whether it’s attributing conversions or granular tracking of KPIs, I’m focused on continuous improvement, data integrity and quality assurance every step of the way.

THE PORTFOLIO

  • Brand Style Guides

  • Whitepapers & eBooks

  • Company Brochures

  • Website Revamps

THE INSIGHTS

what’s been said

  • "Jasmine's positive and professional demeanor always welcomes challenges and works on them in a professional manner.

    She is highly experienced, knowledgeable, very motivating and has great leadership qualities. I have known Jasmine for quite a few years now and honestly cannot say enough about her both personally and professionally.”

    - HANNAH MILEY

  • "Jasmine is a naturally gifted consensus-builder with a high degree of accountability and creativity.

    Her marketing zone of genius allows her to build high-performing cross-functional demand generation campaigns, strong team relationships, and a loyal followership. Her creative and data-driven approach to most marketing challenges makes her an asset to any team."

    - LILLIAN HOPPER

  • "Jasmine is an enthusiastic and dedicated team member who gives each project 110%.

    She has a broad set of skills, and can easily pivot from programs and digital marketing to writing content, which as the team's Content Marketing Manager was a big asset. She quickly grasps complex subject matter and can translate it back to the masses as a clever, engaging, and informative copy."

    - JENNIFER THOMÉ

  • "Jasmine is a driven marketer who brings an enthusiastic spirit and creativity to her work.

    She made the biggest impact by driving strategy to action and results. She also had a keen eye for identifying reporting inconsistencies - addressing these with professionalism and perseverance.”

    -JAIME WHITLOCK

  • "Jasmine is a marketing powerhouse!

    I have no doubt that she will be an asset to every team she works with. She is sharp, entrepreneurial and strategic. Highly recommend her!”

    - ASH SERRANO

SAY HELLO.

SAY HELLO.