Don’t Waste Your Marketing Dollars…
Your Advertising Should Produce A Return
With social media, email, TV, direct mail, podcasts, YouTube… getting the attention of prospective customers and getting them to show their interest in your pool, spa and aquatic products and services is more challenging than ever. And doing it at a price you can afford makes that task feel impossible.
If you are…
- A small, local pool and spa service business looking to acquire new clients and keep current ones coming back year after year…
- An established brand selling equipment and apparel that is constantly working against big box stores selling at prices that you can’t keep up with…
- A swim school fighting to draw families away from other sports and activities to keep them signing up with you…
- A pool maintenance company that wants to find new businesses to work with to not only manage their pools but also get rid of the struggle of finding new staff season after season…
- Or an aquatic training and certification company who wants to sell at premium prices and get the participants to come back each year…
You are in the right place.
My name is Nick Ryan. I work with companies in the pool, spa and aquatic industries generate leads, acquire new customers, keep current customers spending more and staying longer, get more referrals and bring old customers back.
I’ve spent the last 10 years in my own businesses struggling to compete with commoditization, everyone racing to the bottom price.
It wasn’t until I discovered direct response marketing and copywriting that I was able to turn it around. I completely eliminated marketing that didn’t have a clear and defined next step involved.
Instantly my businesses began to grow. The next leap came when I started to apply the same framework I use as a swim coach to take an age group swimmer from 7 years old to a successful college career to my business.
I began talking to my prospects, leads and customers where they were in the customer journey. Not just one message to all but tailored messages that moved them from one step to the next and eventually the sale.
And now I can help you apply that same framework to your business. You’ll be able to communicate clearly with your market, generate more leads and close more sales.
Here’s how:
Key Messaging Development
One of the biggest pieces that can stop a potential buyer in their tracks is confusion. Confusion about what they are going to buy, what you are offering and how it will change their lives.
I help businesses simplify their messaging so consumers and businesses can clearly understand what you are selling, how it benefits them and motivate them to take action.
And it’s all conveniently packaged for you in one document so you can rapidly create additional marketing and sales materials that are consistent, clear and persuasive to your market.
Email Marketing
Are your emails just being deleted? Open rates and click through rates decreasing?
This is one area that is critical to long term business success: being able to send a message to your list of buyers, leads and prospects, have them consume it and take action.
If you aren’t producing a real return from your emails, feel stuck with what to send out or simply don’t have a strategy in place, I can help. We’ll look at what you are currently doing with your emails, discuss what is and what isn’t working, and create a plan of action for reengaging your list.
IMPORTANT NOTE: Automation here is critical to ensuring you are talking to the customer, lead or prospect where they are in their journey with you. I’ve worked within most of the major CRM software and can provide guidance on how we can implement a powerful automation strategy within your business.
Lead Generation Marketing Materials
Growing a business requires being able to attract new buyers into your business. Putting the right information in front of potential buyers so they raise their hand and choose to engage with you.
It takes more than just sending them to a contact page or to look at a brochure.
You need to educate, entertain and excite them to move forward. And one way to do that is through easy to implement mini-funnels. Sending them from Facebook, Instagram or Google to a landing page to acquire their email. Then the follow up to promote further action and turn them into a lead ready to buy.
One good piece here: We can work together to go from driving traffic to the landing page, implementing the email copy into your software and creating action producing videos that turn prospects into leads.
Customer Success Stories
Does your current marketing show proof that your solution actually does what it says it does?
With carefully crafted case studies, you can add in powerful persuasive elements throughout your marketing that move your potential customer forward.
With this full Done-For-You case study service, I take complete ownership of the project. Everything from scheduling the needed calls, writing and designing. You’ll receive multiple versions as well so you can tweet, post, share and display the inspirational story to prospective customers across a range of media channels.
What’s next?
If you want to acquire customers and clients, attract new dealers and grow your business, schedule a call with me today.
We’ll go over your current marketing, what’s working, what isn’t and see where we can apply proven strategies and techniques to build profitable campaigns for your business.
All you have to do is click here to schedule a free strategy session.