Antonino Omar Amato

Curriculum Vitae

Via Teseo 14, 95126, Catania, Italy

Senior UX Designer Consultant

Movyon, Florence, Tuscany

October 2021 – Today

MOVYON is a professional team within “Autostrade per l’Italia” that specializes in designing, integrating, and implementing innovative solutions aimed at making mobility more accessible, cities smarter, and infrastructure safer and more sustainable. As a solo principal designer, my primary responsibility is to provide information related to usability, accessibility, and design specifications for IoT, OT, and managerial software. I perform various tasks, such as conducting user interviews, analyzing scenarios, creating journey maps, developing hypotheses with the product team, sketching wireframes, testing wireframes, creating mockups, and providing developer specifications.

Senior UX Designer Consultant

Italiaonline, Milan, Lombary

December 2020 – September 2021

Italiaonline is a major web company that offers a wide range of products and services, which are used by 29.8 million unique users per month. In my role as a design lead, I played a key role in shaping the design vision and product direction. I oversaw the design process for new features, which involved conducting surveys, creating user journey maps, developing wireframes, conducting focus groups, and conducting testing. I then designed the user interface (UI) and visual design for the product, while also creating a Design System using an atomic design approach. Finally, I provided technical specifications to developers to ensure that the design was executed as intended.

Freelance Product Designer

Comqura, Catania, Sicily

June 2019 – November 2020

Comqura is a healthcare e-commerce app designed for the Italian market, which allows for the delivery of medicines, including prescription one-off or repeat orders. As a UX designer, my primary responsibility was to redesign all the interactions and user experience (UX) of the app, which will be available in the next upgrade. I collaborated closely with the CEO and CTO to conduct customer journey mapping, create wireframes, develop prototypes, and conduct user testing sessions. Through this process, I was able to improve the app’s overall usability and enhance the user experience, resulting in increased user engagement and satisfaction.

Senior Product Designer

Yumpingo, London, Greater London

March 2019 – June 2019

Yumpingo is a Customer Experience service designed for the restaurant industry, which enables customers to view a digital bill on an Android device at the end of their dining experience, leave a review, and pay at the table. As a Senior Product Designer, I played a central role in the Pay at Table area. Working closely with the Product Manager, my responsibilities included collaborating in Jira, understanding business needs, creating user needs, developing wireframes, conducting user testing sessions, and creating a design system and style guide. By leveraging these skills and working closely with the team, I was able to design a seamless user experience, resulting in improved customer satisfaction and engagement.

Lead UX/UI Designer

nkoda, London, Greater London

December 2018 – March 2019

nkoda is the largest database of original music scores, featuring 110,000 pieces of music available through a subscription-based model. The platform is accessible on all major platforms, including an iOS native app. As a Lead UX/UI Designer, my primary focus was on the onboarding process, SERP, and annotation tools. I was responsible for leading a team of Junior Designers and establishing a Design Process, which involved creating user journey maps, defining user needs, developing user flows, designing wireframes, and conducting testing using InVision or Paper prototyping. Additionally, I created the styles, the Design System, and provided the necessary specifications to the developers. Through these efforts, I was able to enhance the overall user experience, resulting in increased engagement and user satisfaction.

UX/UI Designer

ClearScore, London, Greater London

May 2018 – June 2018

ClearScore is a prominent FinTech company in the UK that is based in London and focused on revolutionizing the way people manage their finances, starting with their credit score and report. As a designer, I had the privilege of contributing to the company’s growth by working on numerous concepts for private Keynote events. I created interactive screens, animations, and graphics assets for booths, ensuring that the company’s brand and message were effectively communicated to its target audience. Through my efforts, I was able to deliver exceptional design solutions that helped elevate ClearScore’s reputation and achieve its goals.

UX/UI Designer

Paradigma, Catania, Sicily

2013 – 2018

Paradigma is a dynamic team that specializes in designing and developing digital products for startups and companies. As a designer, I had the pleasure of working closely with the product owners and scrum master, establishing a flexible process that evolved over the years of our collaboration. During this time, I contributed to the development of many diverse products, such as apps, web apps, and e-commerce platforms for well-known brands like Orange Fiber, Telecom Italia, and Moak Coffee, as well as numerous startup projects. Through our hard work, we achieved significant growth together with the company, earning various design awards along the way. My main focus was always on the UX and UI of the products, with a particular emphasis on creating engaging and effective interactions for users.

Education