A design thinker & crafter.
Obsessed with the why.
Hey 👋 Inma here!
I’m a freelance Senior Product Designer based in Europe. I blend my creativity with technical skills to solve problems beyond just pushing pixels. I help companies align their users’ needs with their business goals by crafting strategic experiences that are both user-friendly and profitable.
What I Do
I wear multiple hats to solve your particular design problems
My main takeaway from years working as an in-house product designer is the capacity to holistically think of products and see the big business picture. I adapt my design expertise to each project’s unique challenges: from gathering in-depth insights around your users to delivering pixel-perfect designs to developers, and everything in between.
Some companies I’ve helped
I’ve been lucky to work for international corporations and small startups in different industries.
HOW I WORK
Design thinking meets agile
I focus on delivering a quality MVP as soon as possible, iterating constantly, and meeting deadlines. I can take ownership of a project as a solo designer or lead, or work collaboratively as part of a team. In any case, I follow a design thinking approach.
1
DISCOVER
Understanding the problem and the user, the market and competition.
2
DEFINE
Identification of problems and opportunities to tackle by analyzing data.
3
DEVELOP
Ideating a variety of possible solutions to the identified problem.
4
DELIVERY
Building and testing the best concept, iterating based on feedback.