Almost a decade has passed and, nevertheless, it feels like it was yesterday that I was leaving Google and venturing into Brazil. However, after nine years, the time has come to return to the old world. At the end of October, I’ll officially be … [Read more]
What SEO fixes, and what it doesn’t
Reading Time ~ 5 min.Although SEO is an area with multiple ideologies in parallel, there is a distorted perception of which problems can be fixed with SEO and which can’t.For any business to exist, it’s necessary to have someone who seeks a product, good or service, … [Read more]
10 principles of good SEO
Reading Time ~ 2 min.On a weekly basis, I try to brainstorm with every team I manage. We sit in a room, and we just discuss. Last week, I raised a question: what would a list of the 10 principles of good SEO look like?Brainstorming is a healthy exercise. Either to … [Read more]
Trailing Slash URLs for SEO & Usability
Reading Time ~ 3 min.URL structure is the cornerstone of every website. It often dictates how long a website is usable and able to sustain itself through time. As SEOs, always concerned with search engines, we care about this. Persistence is what we aim at… Or at least, … [Read more]
Pay for Performance SEO
Reading Time ~ 5 min.Why the model of "pay for performance SEO" (contrary to what many would believe) isn't really fair. And how it fosters—even if unintentionally—a lack of commitment on both sides."Do you work SEO as pay-for-performance? We think it would be a good … [Read more]
URL Structure for SEO and Usability
Reading Time ~ 6 min.URLs are one of the primary ways of user interaction with a website. In many cases, influencing Usability and how the user perceives the website’s structure. A URL Structure for SEO can, and should, also meet Usability principles.When the subject … [Read more]
How to Optimize & Validate AMP Pages in WordPress
Reading Time ~ 4 min.Although I'm more a Creative/Marketing guy blessed with a nerdy side, I like to hack stuff and dust off my programming skills once in a while. This time, the excuse was to add and validate AMP pages, using the AMP WordPress plugin in my blog. Which I … [Read more]
Google Penalties: The Complete Guide
Reading Time ~ 8 min.There are SEO professionals that have an idea about Google penalties, and there are SEO professionals who know how to handle and remove Google penalties.Unfortunately, the two are not always the same person… Then there are those who almost like … [Read more]