As a full-service agency, we know how to tell your full story
Every marketing asset we develop brings your company’s unique story to life. A story that makes your value proposition clear and compelling to prospects and potential partners. We integrate all marketing elements, starting with your website. Here’s how.
First, the strategic framework
Defines what you stand for, to whom, and why, based on where you want to go
A website that engages & inspires
Words and pictures that make your story exciting, meaningful, simple and actionable
Fun-to-watch explainer videos
Short videos, animated or live action, deployed in emails, social media, website etc.
Ads and sales support tools
Outreach programs build brand awareness & leads. Collateral supports sales team
Can you explain your product to a 6-year-old?
Most companies get far too complicated when telling their story. Particularly tech innovators. The take-away often is, “What do these guys do, again?” We help you avoid the complexity trap with a simple, clear value proposition and compelling focus on solutions for un-met needs.
Simplify! Take the customer’s perspective! We like to say that your message should be so clear and memorable that even a 6-year-old gets it, not to mention a CEO.
SEE OUR PROCESS
Is your message obsolete?
7 signs it’s time to reposition
Reality is a moving target.Every time you turn around, your world has evolved. What’s changed? Most likely, everything.
1. You’ve outgrown your message and image
You’re bigger, more diversified, smarter, and/or more focused than you were. Your technology and products are better. Your service has improved. You’ve made a strategic acquisition to increase your reach.
2. Your target market has changed
Your prospects have different priorities. Or more choices. Price and cost savings may be a bigger issue than they were before, which means value-added selling is a key to differentiation. Or, your old market is shrinking. You’re shifting into new segments with a whole new set of needs.
3. Competition has changed
Your current value proposition isn’t quite so unique anymore. Maybe there’s new competition – whether from new technologies or cheaper knock-offs. Or, a big competitor is about to enter your niche and you need to pre-empt them.
4. The old model doesn’t work
It was an innovative concept with great potential, but didn’t pan out as expected. You’ve learned where the true opportunity is, and it’s time to make a shift. Fast.
5. People don’t “get” what you do
Very common with technology companies. After a half-hour discussion or visit to your website, the question you get is, “What do you do, again?” Time to focus and simplify.
6. The environment is different now
Disruptive technologies have changed the game, creating new options, platforms and purchasing patterns in both B2B and B2C business environments. Major events and trends also drive change and require a re-evaluation of marketing messages.
7. You’re ready to go to the next level
When you first started, you could get by with the home-grown approach. Now you’re ready for the next leap forward. It’s time to bring in professional marketers for strategy and execution.
Strategically creative websites
Based on the strategic framework we’ve developed, our creative execution simplifies complexity and dramatizes your difference. Once you’ve approved the content, we program your site in WordPress, applying technology best practices from mobile-responsiveness to optimization for SEO to fast loading.
HOW WE DO ITSEE WEBSITES
Our Services
Once we develop a strategy anchored in Reality-Based insights, we deploy it in unified programs that integrate the digital and physical. We get your branding “core” right first, from your website (the hub of your brand) to sales support tools. Then we create “outreach” assets for awareness and leads.
But enough about us. Here is what our clients say about us
Over the years, we’ve had many happy clients. Both in ongoing relationships and on a single project basis. Below is what a few of them have to say: