Senior Business Analytics and Insights Leader
Enabling global SaaS operations teams to align the boardroom with the shop floor, yielding productivity and KPI attainment, by delivering world-class analytics, accelerating and completing mission critical data projects, leading and upskilling teams, increasing end-to-end business performance, and optimizing capital allocation to reduce customer churn and achieve sales, revenue, and growth targets.
Accelerate Mission Critical Data Projects
Nothing happens without the data. Stop struggling with legacy systems and begin leveraging emerging technology.
Increase End-to-End Productivity
Harnes the power of automation to increase productivity. Reclaim and redirect additional capacity to deliver predictive and prescriptive analytics through data science.
Lead and Upskill Teams
Create a career path for your entire operations team by upskilling their technical skills and business acumen.
Reduce Churn and
Accelerate Growth
Implement an early warning system to identify customers at risk. Proactively intervene to reduce churn. Target customers likely to purchase and grow.
Step 1
Fix
Your
Data
Stop the Madness
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Stop struggling with legacy systems
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Stop hard coding data integrations
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Stop hunting for data
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Stop finding and correcting errors
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Stop worrying about data credibility
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Stop wrestling with spreadsheets
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Create a Data Strategy
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What are the long-term goals beyond the initial data integration project?
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How will you embrace emerging technologies (even the ones you haven’t heard of yet)?
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What quantifiable business value will this data integration strategy bring your company?
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Do you have the people and technical resources to affect the change you seek in your organization?
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Execute
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Create an abandonment plan
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Garner executive buy-in
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Offload non-revenue generating projects.
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Create cross functional teams
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Focus reclaimed capacity on correctly and securely fixing your data.
Step 2
Stop
Customer Churn
Stabilize Your Business
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Provide leadership with an accurate, holistic representation of your subscription business
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Leverage enterprise grade data automation tools
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Deliver aggregate, disaggregate, and waterfall data visualizations
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Key SaaS Metrics
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Up for Renewal
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Renewal Rate
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Logo retention
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Gross Dollar Retention
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Net Dollar Retention (NRR)
Advanced Analytics
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Cohort analysis
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Cluster Analysis
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Propensity models
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Customer success platform
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Embedded analytics
Step 3
Accelerate MRR and ARR Growth
New Business and
ARR Expansion
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Identify and target customers most likely to purchase
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Cross Sell/Up Sell campaigns
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Key SaaS Metrics
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New Bookings
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Expansion Bookings
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Committed MRR & ARR
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New Logos
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ARPA / ARPU
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SaaS Quick Ratio
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LTV to CAC Ratio
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CAC Payback Period
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Cost of ARR
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Advanced Analytics
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Predict customer behavior based on product utilization, customer communication, and customer satisfaction
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