PROBLEM:
Religious misunderstandings continue to spark some of the major conflicts in the world.
INSIGHT:
Despite diversity, all religions teach the most fundamental values of love, forgiveness, and kindness.
EXECUTION:
Introducing Transcriptures. The campaign illustrated how different beliefs share the same values. Feauturing their own scripts,
materials that reminded people how love, forgiveness, and kindness
are principles we share regardless of religion.
