UnBranding BOOK Links

Look at you! All keen to click on the links in the book. One of the difficulties of publishing books with links is if they get taken down or something in the address changes, the link is dead. We periodically check the below links and if they no longer work we have put either the new link or a comparable story about the subject below it.

Lesson 2

Broken: http://homeplatepb.com/tag/steph-curry/

Try: http://www.espn.com/espn/feature/story/_/page/presents18931717/the-nba-secret-addiction

Broken: http://www.kvue.com/mb/news/local/peanut-butter-helps-girl-with-crohn-s-disease/440745366

Try: https://www.kvue.com/video/news/local/peanut-butter-helps-girl-with-crohns-disease/269-2604719

Lesson 23

Broken http://mentalfloss.com/article/23260/5-happy-little-things-you-didnt-know-about-bob-ross

Instead: http://mentalfloss.com/article/77608/30-happy-little-facts-about-bob-ross 

http://heatonist.com/hot-ones-hot-sauce/

Lesson 42

Broken: http://www.nzherald.co.nz/business/news/article.cfm

Instead: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11620924

Lesson 66

Broken: http://www.godsavethepoints.com/news/2016/12/6/my-painful-nightmare-flight-with-american-airlines

Try: https://www.godsavethepoints.com/my-painful-nightmare-flight-with-american-airlines/

Broken: http://www.godsavethepoints.com/news/2016/12/10/virgin-atlantic-flowers-card-american-airlines-pr-burn

Try: https://www.godsavethepoints.com/virgin-atlantic-flowers-card-american-airlines-pr-burn/

Lesson 72

Broken: http://www.12news.com/mb/news/local/arizona/best-western-under-fire-for-offensive-social-media-post/299957730

Try: https://www.12news.com/article/news/local/arizona/best-western-under-fire-for-offensive-social-media-post/299957730

Lesson 88

Broken: http://www.businessnewsdaily.com/9295-negative-impact-good-reviews.html 

Similar story: https://www.rug.nl/feb/news/2016/how-5-star-online-customer-reviews-can-backfire

https://www.trurating.com/en-ca/