The creative power of dissent
I.
Unfollowing is necessary for progress, innovation and creativity.
It enables us to develop as people, to adapt to new challenges and create the society we want.
II.
Unfollowing is about exercising our freedom.
To think and act differently from others is a key to reaching our potential.
III.
Unfollow is a purposeful action.
It’s an intention to cut off a relationship which we no longer regard as useful.
IV.
It is a behaviour, not just an idea or way of thinking.
It focuses on the process of resisting the status quo, not just the process of generating a new idea.