Rather than hire the agency who makes the promise of some random revenue projection you want to hear, hire the agency who you will trust to partner with you for years, evolving and adapting with the inevitable challenges that will rock your business, and Google Ads.

How does our knkowledgeable team manage your Google Ads platform for you? Think:
1) stability
2) scrutiny

Stability: PPC isn't rocket science, but it is complex and requires deep knowledge to understand the reasoning behind the decisions machine learning makes, so you can be assured your accounts are being run as skillfully (and profitably!) as possible. We manage PPC for you, so you can invest your time on the growth triggers you control (e.g., your offers, landing page content, social based marketing, etc) that will actually scale a business.

Scrutiny: PPC is a relatively stable advertising channel, but that doesn't mean it doesn't require constant tweaking to ensure it runs as efficiently as possible. This is especially true with Google changes over time. At ZATO, we pride ourselves in constant testing within an account. We don't want to trust the campaign we set up in another account, we want to actually see the data to determine whether that setup is the best for your account.

Google best practices don't always work, so we are going to toss our opinions out the window, start a setup as best we can based on a decade of individual experience in each of our ZATO Account Managers, and then test endlessly to maximize your account efficiency and potential. We have clients who have been with us for more than 10 years that still get ongoing testing from us. With Google changes, there is no end to testing opportunity, so we keep at it!

ZATO isn't easy to categorize because we act more like freelancers or employees in taking personal ownership of your Google Ads campaigns... but we offer a team-like approach to PPC management.

You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), plus a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.

Our onboarding process has been honed for a decade so we learn all the things about your business... sometimes obsessively. We spend hours digging into each account before we make any key changes initially, and that typically means we spend quite a bit of time with new clients diving into business strategy, learning all we can about your business, so we can make the right decision.

If you want to leave us, on the other hand, it's as simple as one email. Unlike other services or agencies, we're not trying to keep you because you have to stay. We want to keep you because you want to keep working with us. If you no longer feel that way, it's not difficult to leave, and we make sure the transition away from ZATO is smooth during our month-to-month agreement lengths. We want to do right by you, even if we're no longer a good fit.